- In the first article of this series I discussed Why WordPress?
- This article shares the value of Individual vs Multi-Author Blogs
What is an individual blog?
A personal blog is often viewed as a diary or comments of an individual private person or persona. The laws that apply to individual blogs are much different than those that apply to public figures, organizations and corporations. Privacy and defamation (libel and slander) are examples of these differences. Public figures have a higher burden of proof and must demonstrate actual malice. However, most laws apply equally to public and private entities such as ADA website accessibility, copyright infringement and intellectual property.
Until recently, blogs were usually the sole effort of a person or persons considering a single subject. During the recession of 2008, many media outlets and brick and mortar companies were in bankruptcy, which gave rise to internet startups: particularly news, consumer goods, and services. The Internet made it possible to compete with little or no overhead. Non-profit organizations and for-profit corporations began to adopt blogs.
Multi-Author Blogs (MABs)
With the advent of Content Management Systems like WordPress that support multiple authors blogs have increased their popularity and prominence. No longer the sole domain of single author, non fact-checked and unedited individual blogs, Multi-Author Blogs (MABs) have elevated their status and legitimacy to bona fide news. MABs have increased dramatically for several reasons. Many media outlets, newspapers, and magazines have turned to WordPress blogs, such as: the New York Times, CNN and Time Magazine. More readers now read from electronic platforms such as: Kindle, Nook, Ipad, Android etc. Others read from subscriber services such as RSS Feeds. The Library of Congress is now digital. Amazon is killing bookstores. It sells more ebooks than printed books. Most organizations, universities, interest groups, and non profits now have blogs.
All blogs exist as elements of both the web and are a community variation of social media. Many blogs incorporate external social media into a social network by means of widgets or plugins. In 2013, the Pew Internet & American Life Project study concluded that 72% of American adults say they use at least one social-networking site, up from 47% in 2011. Most blogs are interactive, though that can be turned off, it’s a feature that distinguishes these dynamic web logs from static web pages. Blog readers are encouraged to leave comments and even message through connectivity to Google+ communities, Facebook, Twitter, etc.
Blogs are used increasingly by corporations, either supplementing or replacing traditional websites. 17% of the current web is WordPress today. Netcraft reports the World Wide Web has roughly as many sites as it has users, 1 billion, trended to double in 2 years. By 2015, WWW expected to have a half billion WordPress sites.
- According to Nielsen there are millions of more bloggers and readers in 2012. As of 2013, WordPress is the fastest growing web platform world-wide.
Google Trends reports WordPress is skyrocketing, while interest in other blogging platforms (including Google Blogger) is decreasing. Blogging interest is up while WordPress garners additional market share.
Many of the new blogs are non-profit and for-profit blogs. Business increasingly recognizes the buying power and interest of blog readers and the eCommerce outbound sales and marketing, branding and inbound leads generated by blogs. A 2013 Dartmouth study reports the Fortune 500 bullish on blogs for the seventh year of its study, a 6% increase in blogging from 2012 to 34%. The top 200 companies have a 47% blog adoption rate.
In the past, the F500 companies were blogging at a lower rate than other business groups, specifically the Inc. 500. The Inc. 500 list is composed of the fastest-growing, private companies in the US, while the F500 is based on total revenue (not growth) and may include public and private companies.