Series 2 of 3: Individual vs Multi-Author Blogs

  • In the first article of this series I discussed Why WordPress?
  • This article shares the value of Individual vs Multi-Author Blogs

What is an individual blog?

A personal blog is often viewed as a diary or comments of an individual private person or persona. The laws that apply to individual blogs are much different than those that apply to public figures, organizations and corporations. Privacy and defamation (libel and slander) are examples of these differences. Public figures have a higher burden of proof and must demonstrate actual malice. However, most laws apply equally to public and private entities such as ADA website accessibility, copyright infringement and intellectual property.

Until recently, blogs were usually the sole effort of a person or persons considering a single subject. During the recession of 2008, many media outlets and brick and mortar companies were in bankruptcy, which gave rise to internet startups: particularly news, consumer goods, and services. The Internet made it possible to compete with little or no overhead. Non-profit organizations and for-profit corporations began to adopt blogs.

 Multi-Author Blogs (MABs)

With the advent of Content Management Systems like WordPress that support multiple authors blogs have increased their popularity and prominence. No longer the sole domain of single author, non fact-checked and unedited individual blogs, Multi-Author Blogs (MABs) have elevated their status and legitimacy to bona fide news. MABs have increased dramatically for several reasons. Many media outlets, newspapers, and magazines have turned to WordPress blogs, such as: the New York Times, CNN and Time Magazine. More readers now read from electronic platforms such as: Kindle, Nook, Ipad, Android etc. Others read from subscriber services such as RSS Feeds. The Library of Congress is now digital. Amazon is killing bookstores. It sells more ebooks than printed books. Most organizations, universities, interest groups, and non profits now have blogs.

All blogs exist as elements of both the web and are a community variation of social media. Many blogs incorporate external social media into a social network by means of widgets or plugins. In 2013, the Pew Internet & American Life Project study concluded that 72% of American adults say they use at least one social-networking site, up from 47% in 2011. Most blogs are interactive, though that can be turned off, it’s a feature that distinguishes these dynamic web logs from static web pages. Blog readers are encouraged to leave comments and even message through connectivity to Google+ communities, Facebook, Twitter, etc.

WordPress Sites

WordPress trending to half-billion sites by 2015.

Blogs are used increasingly by corporations, either supplementing or replacing traditional websites. 17% of the current web is WordPress today. Netcraft reports the World Wide Web has roughly as many sites as it has users, 1 billion, trended to double in 2 years. By 2015, WWW expected to have a half billion WordPress sites.

Nielsen- Blog tracks

  • According to Nielsen there are millions of more bloggers and readers in 2012. As of 2013, WordPress is the fastest growing web platform world-wide.

Google Trends reports WordPress is skyrocketing, while interest in other blogging platforms (including Google Blogger) is decreasing. Blogging interest is up while WordPress garners additional market share.Google Trends- WordPress 2013

Many of the new blogs are non-profit and for-profit blogs. Business increasingly recognizes the buying power and interest of blog readers and the eCommerce outbound sales and marketing, branding and inbound leads generated by blogs. A 2013 Dartmouth study reports the Fortune 500 bullish on blogs for the seventh year of its study, a 6% increase in blogging from 2012 to 34%. The top 200 companies have a 47% blog adoption rate.

Fortune 500 Blogs

Fortune 500 Blog adoption the up the highest in the last 8 years to 34%

In the past, the F500 companies were blogging at a lower rate than other business groups, specifically the Inc. 500.  The Inc. 500 list is composed of the fastest-growing, private companies in the US, while the F500 is based on total revenue (not growth) and may include public and private companies.

Related Post: Web vs Log

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This entry was posted in Class Assignments by Michael T Reidy. Bookmark the permalink.

About Michael T Reidy

I am a student in the Web Development Associates of Applied Technology degree program at Clark College, Vancouver, WA. Our instructor is Lorelle VanFossen who was a senior editor of the WordPress codex. I have been working with computers for over 25 years. My first computer job was managing electronic data processing (EDP) for the US Department of Commerce as the Assistant Manager for Electronic Data Processing (AMEDP) in the Tulsa Regional Office of the 1990 Decennial Census. The computer was a midrange DEC VAX/VMS. Soon after, PC Networks became popular and I became a Microsoft Certified Systems Engineer (MCSE+I) and Trainer (MCT). I was recruited by IBM Sales as a Field Technical Support Specialist to launch their new PC Server brand. A few years later, I was invited to join IBM Global Services as a Team Lead Professional Server Expert (PSE) and Global IT Architect for Systems and Storage. I was both a contributing member and review board architect of IBM Global Services Reference Architecture. As Lead Architect for Integrated Storage Management Services (ISMS), I was the sole author of the IBM Global Services (GS) Method for Lean Storage Services: ISMS. When IBM Global Services offshored to India in the financial crises of 2007, I relocated to Vancouver, WA. For the past six years, I have worked independently as an Audio/Video Producer and Web Manager. In my personal life, I am the Minister of the St Clare Fraternity of the Secular Franciscan Order in Portland, OR and a Regional Councilor for Troubadours of Peace (ToP) Region in the Pacific Northwest states of OR, WA, AK, ID. I am responsible for Communications Technology development for ToP Region. I served the National Franciscan Order – USA (NAFRA) as a Q Committee member (AV Producer) for the NAFRA Quinquennial XVIII in Chicago, 2012. I twice received the President’s Volunteer Service Award for National Engineers Week: Introduce a Girl to Engineering Day. I chaired the efforts of IBM, in conjunction with Intel, to promote minority recruitment in engineering through such programs as: Hermanas: Diseña Tu Futuro (Design Your Future). I was also an elementary and secondary classroom advocate for Science, Technology, Engineering and Math (STEM). I currently volunteer as a Spiritual Care Volunteer for Legacy Hospital, Salmon Creek and as a Hospice Volunteer for the Veterans Administration in Vancouver, WA.

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